This blog characterizes women entrepreneurs and analyzes the ways they limit their own access to finance, as well as the limits placed by financial institutions. Offering a business case, the writers look at how financial institutions can leverage an under acknowledged success of women-own enterprises.

Most women entrepreneurs rely on their own funds or borrow from friends and family for seed, as well as working, capital. However, financial institutions have their own limitations when working to finance women enterprises. Financial institutions that are ready to innovate and develop tailored financial and nonfinancial services/products can achieve first-mover advantage in this high-potential and profitable market.