This report focuses on one ambitious example,The Coca-Cola Company’s 5by20 initiative. 5by20 aims to expand economic opportunity for five million women entrepreneurs throughout the Company’s global value chain by the year 2020 through a combination of core business operations, crosssector partnership, and strategic social investment.
Launched in 2010, the initiative has alreadyreached 300,000 women producers, suppliers, distributors, retailers, recyclers, and artisans in
12 countries. Initiatives at every step of the value chain, while most of them are relatively new, have started to generate useful lessons and insights. By documenting these, we hope to inform and inspire The Coca-Cola Company, its bottling partners, and other companies, governments, NGOs, anddonors that are working to scale up business’ impact on economic growth and opportunity around the world.