Ning Tang, CEO of fintech firm CreditEase (and a SME Finance Forum member) explains how the company is lending consumers cows in a bid to reach those living in rural areas who might have limited access to credit and financing.

“We several years ago, we invented something called micro-leasing. Leasing is usually for aircrafts and so on—very big things, but rural Chinese borrowers need small money for equipment purchases, like tractors or heating machines and so on,” Tang said during Fortune’s Brainstorm Tech International forum in Guangzhou, China this week. “We also invented this so-called live-stock leasing. The first item was cows. Chinese farmers could lease cows from us. So such innovation is tremendously helpful.”