CreditEase officially announced the launch of YiQiFin, a cutting-edge fintech platform, at the 4^th China SME Investment & Financing Expo (SME IFEX) on July 20 in Beijing. CreditEase took part in the exposition as a strategic partner of China Association of Small and Medium Enterprises (CASME), a co-organizer of the event. As a pioneer in inclusive finance, YiQiFin illustrates CreditEase's ambition to tap into the "blue ocean" of China's financial market by targeting the underserved needs of micro, small and medium enterprises (SMEs) to upgrade their business by providing a comprehensive range of services from financing to internal management support. YiQiFin focuses on enhancing clients' business capacity across a range of functions for payments, wealth management, internal financial management and financing processes.