Through Intuit’s small business lending product, called QuickBooks Capital, it will be a direct lender. Intuit is aiming at the 2.4 million business owners who use QuickBooks, who can apply for a loan from within the platform. Many of them can be approved within minutes, using what the company said is an artificial intelligence-powered algorithm that crawls through 26 billion data points within QuickBooks and third-party data. It can arrive at a near-instant on loan approvals, and business owners can borrow up to $35,000 for up to six months.
“We’re homing in on the underserved,” said Rania Succar, director and business leader of the QuickBooks Capital Unit at Intuit to Tearsheet. “QuickBooks evolved from just being an accounting and bookkeeping tool to something that’s driving insights and business decisions to really help [small businesses] get ahead and increase survival rates.”