FinTech may be an evolving sector within payments, at times with so much fluidity that would-be customers may not know just what they can glean from those new companies, especially when it comes to banking and moving money across borders.

In one series of statistics that speaks to at least some lack of visibility of FinTech among small to medium-sized enterprises – and where there is room for improvement – World First released the results earlier this month from a survey of 500 SMEs.

One headline number: Nearly half of those owners, at 49 percent, did not have an opinion as to the meaning of “FinTech” as it might relate to their own businesses.

In an interview with PYMNTS, Mike Ward, CEO of North America for World First, said that number, among others, “shows the challenge” that lies before FinTech, which is in fact, an industry that is a decade old. That means there is room for brand recognition, which in turn means that some education is needed among SME, “who may not be aware that there are alternatives” to traditional banking relationships.