The Financial Inclusion Insights (FII) program responds to the need identified by multiple stakeholders for timely, demand-side data and practical insights into digital financial services (DFS), including mobile money, and the potential for their expanded use among the poor.
The FII team conducts regular survey and qualitative research in Kenya, Tanzania, Uganda, Nigeria, India, Pakistan, Bangladesh and Indonesia to:

•Track access to and demand for financial services generally, and the uptake and use of DFS specifically;
•Measure adoption and useof DFS among key target groups (females, BOP, rural, unbanked, etc.);
•Identify drivers and barriersto further adoption of DFS;
•Evaluate the agent experienceand the performance of mobile money agents; and
•Produce actionable, forward-looking insightsto support product and service development and delivery, based on rigorous FII data.