Publications

Publications

Designing digital financial services that work for US SMBs

Designing digital financial services that work for US SMBs

Jobs to Be Done and cultural insights on what business owners need and the digital services that will help them meet their goal.

What you will learn from that report:

  • The entrepreneurial mindset and inspirations
  • The growth opportunity in the SMB market
  • How to design truly digital services for SMBs
  • How to create cultural relevant financial brands
  • How to retain relevance now and in a post-covid-19 world

 

Digital Financial ServicesFintech