Peer to peer lending platform ArchOver recently signed up Wriglesworth Research to dig into consumer awareness and the acceptance of crowdfunding.
From November to earlier this month (January) 500 adults were polled as to their opinion regarding new forms of investment.
The results, provided by ArchOver, were described as indicating “crowdfunding ignorance, combined with huge public aversion to risk, is holding back investment in SMEs”. ArchOver states that reduced risk improves willingness to invest.
ArchOver is a P2P platform that offers “secured and insured” P2P loans.