Product development in SME Banking is deemed critical in order to achieve scale and profitability, especially when targeting the least tapped small business segment. IFC experience and learning from best practices reveals that optimal SME Banking revenue and product mix should be targeted into a 3-way revenue distribution (deposit, transactional, lending). However, many financial institutions face challenges in developing, selling, processing and profiting through broad based SME products.

Would you like to learn about best practices and how successful banks build a competitive product range for their SME clients? What are typical types of products and bundles to be offered while maintaining customer centricity? What is the process for product design, development, piloting and launching new products? How do you drive product sales performance and monitor product profitability? What are some of the new trends and innovations in SME products from conventional players as well as alternate small business lenders?

About the speakers

Qamar Saleem is IFC's Global SME Banking Specialist with over 23 years' experience in financial services setting up and managing SME and commercial banking businesses at various reputed international banks and is currently spearheading advisory services for multiple leading banks across the world in the area of SME Banking.

Bing Xiao is the Senior Vice President, a member of the management committee, and Head of Strategy, Business Initiatives and Analytics of Wells Fargo's Business Direct Division. Business Direct is the nation's largest lender of loans of up to $100,000 to small businesses and a leading innovator in the small business credit and payment industry.

This webinar is a members-only opportunity . If you are a member of the SME Finance Forum global network and want to register, please contact Farah Siddique fsiddique@ifc.org