“We are an Internet company [that] happens to be in China. I remember the day when I start Alibaba we want to have a mission helping small business [do business] easier,” Ma said in an interview with Charlie Rose. “So how can we make a platform for global small business? My vision is if we can help Norway small businesses sell things to Argentina, and Argentina consumers can buy things online from Switzerland, we can build up what I call … the e-WTO.”